This video is a commercial for the Chicago Tea Party. As you can see from the video the party tries to appeal to the general population by using unfamiliar faces and everyday people to help promote the party. The people used are all different as they introduce themselves by their jobs, from a Mom to a small business owner, which suggests that the party is there to help people from all walks of life rather than targeting a particular group.
There is quite a lot of focus on patriotism as they use phrases like "I am an American" and words like "liberty". They also speak of the constitution which is another thing highly associated with America and this constant significance of being an American citizen is trying to make you believe that the people who are a part of and vote for this particular party are all true, honest, hard-working Americans. The setting of the video is very neutral so that the backdrop cannot sway anyone's perception of the people.
Towards the end of the video as the actors say that they are "voting for liberty" there is music in the background which gets progressively louder and more emotional which sounds like it is trying to convey a sense of pride for the nation and the party. The final question which is directed straight at the spectator that is "are you?" in regards to "voting for liberty" suggests that if the viewer were to vote for any other party than their vote would not be one for liberty and is quite an aggressive tactic and potentially the most effective method used in the video.
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