An example of a contemporary American consumer item

This is the video for Burger King's "Texas Double Whopper" Burger.
http://www.youtube.com/watch?v=vGLHlvb8skQ

Burger King is one of the biggest fast food retailers in the world, engrossing in excess of over $500 million per year, and have kkept tastebuds flowing since it was founded in the 1950's.

This advert targets itself very particularly at men, hinting at the fact that men are more likely to indulge themselves in their produce than women.
However, this speaks rather controvertially and possibly could even be considered sexist to some, however I think that they have chosen to present themselves in this way to be seen as humorous rather than to offend.

Throughout the advert is throws up stereotypes of men doing what could be considered "manly" activities such as muscle pumping, fighting and pulling a truck. I think that this also represents a possible divide in the level of consumerism in the Burger King industry between men and women, and shows this through the "rebellion" of men turning up their noses at healthy food such as keish, that is even cast aside by a man leaving a table at 0:26.

The music and singing I think make the appeal greater as it creates a jingle that can get stcuk in your head and makes you want to sing along.

I also notice a use of combining ethnic backgrounds, such as a man of asian appearance in 0:23 and continuing to appear throught the video.

The end quote that I think stands out and proves that it is directed at men is: "The Texas double whopper, eat like a man, man."