Coca Cola

http://www.youtube.com/watch?v=s9jGzpmjb00&feature=related

This christmas commercial for Coca Cola is infamous worldwide, and it seems to be a worldwide decision, that when the advert is shown , it is officially Christmas, hence the repetition of "Holidays are coming". It represents the family values that are so important in America, when the Coca Cola truck drives round it seems to light up both it's surroundings and the people's faces around the path. The clever link between Coca Cola and Christmas is the theme of enlightenment, the assumption that Christmas makes everything ok, and because Coca Cola is linked with that, Coca Cola therefore makes everything better too. 

The commerical focuses on both children and adults, showing children with their sledges and a young boy with his father, Again this reflects the values of America, of the importance of family at Christmas. The image of Santa Claus that is on the side and back of the truck always reiterates the link between Christmas and Coca Cola, implying they both share the same values, hence Coca Cola must be good. The christmas lights all over the trucks also imply this link.

"Something magic in the night, can you see it shining bright?" The idea of magic is always around at Christmas, it is part of the Christmas spirit, and again the connotations of the Christmas Coca Cola advert are magic and family, all very positive things especially in America.

http://www.youtube.com/watch?v=IWwg_5-ou0A&feature=related

"The stars will always shine,
The birds will always sing
As long as there is trust,
There's always the real thing.
Coca Cola classic's always the one,
Whenever there is fun there's always Coca Cola"

I also found this advert which stood out, because Coca Cola, despite it actually being quite bad for you in excess, is described as this fantastic product, that's "fun" and "classic". There is a certain air of nostalgia around Coca Cola in general and in particular the Christmas commercial, as it is so well known, and these values are the same worldwide.