Marco Rubio

Marco Rubio, a member of the Republican Party, won in Florida in the 2010 elections. From 2000-2008, Rubio served in the Florida House of Representatives. During this period, he served as Majority Whip, Majority Leader and Speaker of the House. Rubio also travelled around Florida asking for people’s input, this resulted in ‘100 Innovative Ideas for Florida’s Future’ and then for his campaign he composed his ‘Ideas to Reclaim America’. Here are some of the issues Rubio supports:
· Pro-life
· Pro-taxpayer
· He wants to reform education; including improving scholarship systems and preparing children for the jobs of tomorrow
· Job creation through trade and reducing barriers to trade
· Replaing ObamaCare

(Source: http://www.marcorubio.com/marco-101/http://www.marcorubio.com/)

Here is his campaign video (I tried to embed it but when i posted it it appeared blank): http://www.youtube.com/watch?v=qaQywIdjYbM

Firstly, I found this campaign video interesting because there is only one shot throughout the whole video and it is simply of him speaking. This makes him look genuine, no-nonsense, straightforward and that he’s using his personality, not a flashy video, to win votes. He is wearing a suit and the video is set in what seems to be a study; this makes him presentable and smart.

He says, ‘I want to take a moment to tell you a little bit about myself and a little bit about why I want to serve in the United States Senate’; this makes it seem more personal and emphasises that he’s making time to talk to us. The first thing he mentions is about his family, how he lives ‘just blocks away’ from where he grew up and that he has a ‘small’ law practice; this makes him look humble and like an average person which consequently makes him more relatable.

He then goes on to talk about what he stands for, particularly about taxation and how the system drastically needs changing. He presents himself and his ideas as what everybody wants; for example he describes how ‘some people’ believe that the government should have a great involvement in America’s economy but he then says that ‘the majority of us don’t agree with that view and we deserve a voice in American politics’; this reinforces the idea that he is standing for what most people believe. Rubio then says, ‘I know that there are people more famous than I who may enter this race and I know that the President of the United States himself will travel to Florida to campaign and raise money against me but nothing in life worth doing is easy’. This statement implies that everyone, especially those in government, are against him; this evokes a feeling what many Americans seem to feel at the moment: that difficult times are ahead, thanks to the government who are doing nothing to help people; again this makes him seem like an average American.

Finally, he finishes the video by addressing the audience: ‘Thank you for watching this video today. May God bless you. May God bless your family. And may God bless our country. Thank you.’ Overall this video seems to promote Rubio as caring for Americans and what they want.